Challenge

Ricoh, a leading Japanese imaging & document management solutions company, a late entrant to South Asia, wanted to drive market specific innovations.

Methodology

LeadCap set up a dedicated team to facilitate ideation across customer verticals like manufacturing, education and healthcare.

Result

Ricoh’s pioneering market innovations enabled it to successfully penetrate the tier 2 & 3 cities. Increased its market share in India by 300% within a year.

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