Challenge

Partnering with BLR from their inception in 2008. Identifying & maximizing non aero revenue opportunities. Validating business concepts for improved passenger & partner engagement.

Methodology

Conducted more than 200,000 surveys, across passengers and partners, segmented by their demographics, psychographics and travel behaviour

Result

Helped build BLR as the gateway to new India serving tens of millions of passengers annually. Developed an advanced statistical model for continuous passenger demographics & revenue analysis. Facilitated internal airport environment through new partnerships & business concepts. Validated external environment innovations like luggage pick up points, printing kiosks,fly bus & online retail services. Enabled scaling up of passenger footfalls & revenues.

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