Danone, one of the world’s largest food & diary companies, wanted to estimate market potential, in order to launch a concept drink across South Asia.
Benchmarking of key product categories. Test marketing with major distributors, retailers & premium outlets across the cities.
Developed a post launch sales forecasting model with 90% accuracy. Prioritized markets, & on boarded key channel members. Provided the launch campaign strategy inputsIf you need a case study for your industry or your specific need, write to us at [email protected]