Café Coffee Day was fast losing its share & loyalty to physical competition like malls & virtual competition like the social media. Footfalls drastically reduced to one-third.
An extensive tracking study among the youth in major markets across India to understand their changing trends in psychographics, expectations & hangout patterns.
Developed a unique brand positioning- new logo, café formats & menus. Implemented through a multi-million-dollar rebranding exercise. Café Coffee Day regained the lost market & mind share in 6 months.If you need a case study for your industry or your specific need, write to us at [email protected]