Challenge

Danone, one of the world’s largest food & diary companies, wanted to estimate market potential, in order to launch a concept drink across South Asia.

Methodology

Benchmarking of key product categories. Test marketing with major distributors, retailers & premium outlets across the cities.

Result

Developed a post launch sales forecasting model with 90% accuracy. Prioritized markets, & on boarded key channel members. Provided the launch campaign strategy inputs

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