Problem
Reduction in revenues by almost 18 – 20% in two consecutive quarters of premium AC bus segment.
Our Methodology
In depth exploratory research using quantitative and qualitative methods across premium AC bus segment travelers, car and train travelers across major routes.
Results
Root cause analysis of the situation and suggesting improvement areas in areas such as safety, customer service, ticketing etc. Analysis was detailed route wise, personal vs. official travelers, KSRTC vs. competition.